Rationale

As a disjointed reality where Ermine's can escape their paintings, we decided to make the world a little off-wack and wonky, gloomy but with spirit. Will wanted there to be heavy contrast between  the painting worlds and the real worlds in terms of style. He imagined it all to be painterly in style, but let the colour create the contrast between the real world and the painting worlds. We felt it important to set the scene as a way to make an impact about the aim of game.

The cover page exposes the adventurous spirit to the game and poses ludovico as his cheeky mischievous self, while also posing the nazi characters as the antagonists. We also tried to balance Ludovico's relationship with Cecilia (the woman from his painting, and his best friend) who was stolen. However although a key character in the concept of the game, she doesn't necessarily appear in the gameplay as anything other than an end goal. However we felt it important to reference her as a key character by placing her on the cover page as a painting that Ludovico jumps through, in order to help set the scene for the main mission of the game. 

The illustration for the intro page aims to set the world inside the walls of Wawel Castle. We felt it important to visually showcase where the game is set, and what's going on in the world of the game. Which is why we decided to pose the castle in the middle of a war zone (to also fit the theme of the game - nazi takeover)

The character page reveals the 3 main sets of characters. The lead player (Ludovico), his allies (the paintings) and the antagonists (the Nazis). We showed it as a separated interaction between Ludo and the paintings vs the Nazis.

For the World, we wanted to showcase the difference in the two words in terms of style. The aim was to make the real world more structured, firm, yet wonky (using outlines) and dark colours... Meanwhile the painting worlds are more loose, painterly, bright and abstract. Through this spread we also wanted to demonstrate Ludo's interaction with this transition and give a sneak peak of how the characters in each painting can interact with him. 

The gameplay aims to further expose the world of Fur and Fury. In doing so, a cross section of the castle, clearly shows how different levels can expose increased damage and a wider variety of objects /  weapons Ludovico can use in order to.

For the team spread we wanted to keep the style consistent with the rest of the pitch bible, so we decided to do a parody of ourselves as famous paintings hanging a wall in the real world.